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 The focus?

How to tell a better story …

and bring in LOTS more money for your charity

Could your nonprofit increase giving by 1,000% — just by telling better stories?

One brand-name children’s hospital did … and it wasn’t a “medical miracle,” either.

Why are some charities setting records in annual fundraising — while others remain trapped like tar-bound mastodons in a death spiral of diminishing returns?

In two words: better storytelling.

…the kind of storytelling that makes the donor the hero.

…the kind of crisp storytelling suited for today’s hyper-fast message environment, in both digital and print.

…the kind of unabashedly emotional storytellingthat connects directly with the human limbic system — a.k.a., the place in our brains where purchase decisions (e.g., gifts to charity) are made.

“Can we talk frankly?”​

Look, the truth is, this conference isn’t for everyone.​

  • It’s for those of you who are already fundraising stars … but know you still have something important to learn about effective storytelling.
  • It’s for determined younger fundraisers who don’t want to repeat the storytelling mistakes of the outgoing generation. (And speaking as one of that generation, I know those mistakes are legion … leaving billions in unrealized gifts on the table!)
  • It’s for capital campaign fundraisers who want to get off to the fastest start possible … by fielding a great story that inspires wealthy donors to share the vision (as Bow Valley College did in Calgary).
  • And it’s for savvy, success-oriented nonprofit CEOs who know that top-quality storytelling is THE secret to increased donor support and long-lasting organizations.

There are plenty of conferences to choose from: AFP, AHP, CASE, ADRP, ALDE and so many others. “We offer more than 150 educational sessions!” boasts one heavily advertised fundraising conference scheduled for 2015.

But that’s exactly the problem, in our view.

Typical fundraising conferences cover every conceivable topic … and nothing in depth. You sip and sample. But you do NOT feast.

It’s expensive to go to these things …

… and you have to ask yourself, to what end? Where’s the return on investment?Was it worth the cost to my organization?

Seriously: when was the last time you attended a conference … and made back those hefty registration fees and expenses, thanks to what you learned?

“I was there when everything changed!”​

​The 2014 Seattle Nonprofit Storytelling Conference is radically different.

What makes it different?

This conference has a single focus: increasing your profitability through better storytelling. And because of that, attending the conference should quickly pay for itself … many times over. [1]

I repeat: this particular fundraisers’ conference is about just one thing — helping your charity make FAR more money … by changing the way you tell stories …

… in your appeals, your newsletters, your website, your e-blasts, your annual reports, your social media, your bequest marketing, your capital campaign materials … and more.

You’ll get the training. You’ll get the tools (the conference, for instance, will debut “the Ultimate Fundraising Storytelling Checklist,” prepared by our experts). You’ll practice the skills and be gently coached.

Bring your special problems, too. You’ll have up-close access to the best practitioners, all of them dedicated to making you more successful.​

​A small sample of what you’ll learn…

​From Tom Ahern:

He’ll teach you the powerful “AIDA” formula that underlies modern advertising … and how to use it effectively in your communications.

Tom will have you practice the four-part story formula developed at Stephen Pidgeon’s Tangible, a top direct mail fundraising firm in the UK.

He’ll share with you Sean Triner’s “visioning” technique. Sean co-founded Pareto, Australia’s biggest and most innovative fundraising firm. He learned it first-hand from Sean as they walked the Gold Coast beaches near his home.

And Tom will summarize for you the latest neuroscience behind “donor-centricity,” the approach that is raising fortunes for savvy nonprofit storytellers.​

From Michelle Brinson:

You’ll learn from Michelle Brinson how she’s able to use stories to bring in 2 million dollars a year with just her organization’s newsletter.​

You’ll also learn to:

  • create a storytelling plan
  • find and tell engaging stories
  • tell stories that speak to the different needs of your donors
  • sequence your stories for maximum engagement and donations
  • get program staff to start collecting and capturing great stories for you
  • get board members and donors telling their own stories
  • create stories that are experiential and resonate on many levels
  • pre-load stories into your donor’s head (this saves you time and makes you stand out from your competition)
  • turn stories into donations
  • better engage your listeners by using specific principles found in great pieces of music
  • create “Story Anchors” that will keep your stories in the minds of your donors longer
  • find and tell stories even if you don’t have a client you can use
  • create community around stories
  • use a time tested “soap opera” secret to keep your donors engaged and interested in your organization year after year
  • use the “Story Accelerator” method for getting your story out to the community faster and with farther reach
  • craft “mini-Story Starts” that serve as intriguing email subject lines, headlines, and tweets
  • 3 easy story formulas
  • and SO much more.

​You’ll get individual attention

​During both days, we’ll have open “Story Labs” where you can get individual attention. Whether you’re looking for help writing a story, telling a story face to face, or crafting a video story, we’ll be there to help you one on one.

Our goal is for you to feel like you are part of a very special family.​

Don’t miss having a family style dinner​ with all of us on Thursday night (Nov. 6th). We will be helping you personally with your year-end appeals. We want to help you raise the most money possible by December 31st.

Can’t travel to Seattle for the conference?

Attend the conference online.

We’ll be filming the presentations and making the videos available online for you. You’ll also get the pre-conference training, all the materials, and also all the post conference support and training.

We call this the Video Plus option.​

Only 250 lucky people will experience this.

Because we want to give you individual attention and a rich experience, we are limiting the number of people who can come to only 250. We will NOT accept more than 250 people. So I’d suggest getting your ticket today.

This is truly a very special conference for you to attend…and one where you will walk away with the knowledge and a customized plan for bringing in more donations to your organization. (Get your ticket here)

Build a culture of storytelling.

Have you ever struggled to find the right story?

Staff members and volunteers aren’t trained to find stories. And sometimes they also don’t see the value in collecting stories for you. That makes your job extra hard.

At this year’s conference, we’ll show you how to create a culture of storytelling where staff and volunteers will gladly find and collect stories for you.

Attract and retain more donors.

Do you struggle with trying to find enough time in the day to get everything done? Do you often wear many hats and feel stretched thin?

It can seem difficult to find new donors and also put the time into building deeper relationships with the donors you already have.

At this conference, you’ll learn advanced ways to use stories that will attract new donors to your organization. Plus, you’ll also learn how to get others to share your stories.

We’ll also help you create your own donor attraction and nurturing storytelling plan.

Simplifies your life in a HUGE way

Do you ever feel a bit overwhelmed with everything you have to do at work?

Do you feel like you never have enough time to steward your donors properly? Or build the relationships you need to be building?

This 12 month storytelling plan will do several things for you:

  1. It will tie all the different stories from your programs, donors, and services together
  2. It will show you how to strategically sequence your stories for bringing in new donors and for stewarding your current donors
  3. It will help give you structure and a plan for what you need to do each day to accomplish your fundraising goals

You’ll want to keep this 12 month storytelling plan on your desk at all times. It will end up being your daily “playbook”.

The only way to get this custom “Playbook” is to get a ticket to the conference. Don’t miss out on making you job easier, get your ticket by clicking here.

Our goal is to take care of YOU and create an atmosphere of unparalleled

learning and fun.

At many conferences, you are treated like a generic attendee. But not at the Nonprofit Storytelling Conference. We want you to experience something truly unique and memorable. It’s why we’re paying as much attention to you as we are the content you’ll learn.

Everything tells a story, from the way you are greeted at the conference, to the way lunch is served. Not everything you’ll be learning will come from a presenter in front of you. We’ve made it so you’ll experience stories everywhere at the conference. We are going to be serving you story experiences that you can replicate and bring back to your organization. Because of this, you’ll be able to give your donors extra special experiences. This is fun and powerful stuff!

Improve your storytelling BEFORE the conference.

Because much of what you’ll be learning is intermediate to advanced storytelling, we’ll make sure you have the basics before coming to the conference. So, upon signing up for the conference, you’ll receive written materials and videos that will give you and your board the fundamentals of nonprofit storytelling. This way you’ll have a solid story framework, and you’ll know how to tell and craft powerful stories even before you come to the conference.

…and AFTER the conference.

We want you to start off next year at full speed. So to help you, between the end of the conference and December 31st, you’ll have access to a special support website.

All the best knowledge in the world is useless if it’s not acted upon. So, after you leave the conference and you’re back at your office, we’ll be there to support you and help you implement everything you learned at the conference.

Storytelling is the #1 skill you need to master if you want to develop more

meaningful donor relationships and raise a lot more money.

Because we are keeping this conference small, we expect this conference to sell out. If you want to be part of this extraordinary event, then click the “Register Here” button and get your ticket.

The nonprofit storytelling conference is going to be unlike any conference you’ve ever attended. And it’s going to help you raise a lot more money. Sign up today.

[1] Attending the conference should quickly pay for itself … many times over assuming (a) that you apply the lessons learned at the conference and (b) your demented overlords leave you alone to do as you see fit. In a well-regulated nonprofit — one that’s aware of best practices and serious about raising money — the chief fundraiser has EXCLUSIVE control over all donor communications. Neither the CEO, nor the board chair, nor any committee has a vote or a veto.

Don’t miss out on being able to raise more money in way that is more effective and quite frankly, a lot more fun for you and your donors.